Recently I spoke with Rob Greenfield. I also put him up, so we got to know each other, and he got to know of my video editing skills with the ‘Switch the Stick’ film I made for our campaign at City to Sea, which has over 100,000 views on Facebook.
As well as being an adventurer, environmental activist, humanitarian, and dude making a difference. He is dedicated to leading the way to a more sustainable and just world. Rob makes films that go viral. He knows what works and what’s sharable.
Rob heard of our campaign Refill, our tap water initiative and wanted to share it with the word.
So together we made this film, which has had so far over 750,000 views on Facebook, and we opened our Refill app global because of it!
It’s amazing to have built this partnership with Rob, getting the word of positive solutions out to a far wider audience. It goes to show what a good dude he really is, as he shares his knowledge with me, giving me guidance in creating video content that goes viral baby! I’m very grateful and realise how special it is, to not only meet then speak with one of my heroes, but to go on and work with him.
Check out the video and once you have, share it!
Then down load the app and start refilling. Every refill is a bottle of water not purchased, a perfect solution to plastic pollution!
One thought on “Making Refill film with Rob Greenfield”
Great story on how real life social media can lead to change at grass roots level. Evert refusal and every refill adds up – it’s a great catchy byline.
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