2.7 million views on our film – Plastic-Free Periods?

We’ve been working on ‘unflushables’ at City to Sea. Plastic that’s flushed down the toilet. which is kinda physically flushable – there’s a lot that fits down a toilet if you give it a go! But that’s not to say it should be …

Walked down any beach and what do you find? Cotton bud sticks. Cotton bud sticks that are flushed down the toilet and make their merry way to the ocean. Yep that’s where lots of flushed products end up!  It’s not just cotton buds … Watch the film for some mind blowing figures! 

Hands up, I was a flusher! I watched my Mum flush, I followed. Tampons were the main culprit. It wasn’t until living in Portugal where even toilet roll was a no no (we had a septic tank not on the mains) that I stopped. Then in 2008 I switched my menstural products as they came wrapped in plastic, hands up once more – I didn’t know the actual tampon was plastic!

To raise awareness of flushing we’ve made a few films. This is by far my favourite and our most popular. With 2.7 millions views on facebook  (1.1 million in the first week!) it’s hit a cord.

We had a lot of fun making this. Friend’s helped out, acting and offering their daughter to act to! (She was so easy to work with, and up for more acting work get in touch if you’d like me to hook you up) Another lent us his stunning kitchen. I wanted to create juxtaposition within the scene. I also wanted it to be the younger generation teaching the older … As I notice around me this is what’s happening! While it also meant more younger people would share it it being this dynamic.

Check it out, please share it and if you’re inspired to switch your menstrual  products head to this page at City to Sea where we’ve been kindly offered lots of discount codes! 

Switching menstrual products can save you a heap of cash, as well as a heap of plastic!

Remember; ever refusal adds up!


Making Refill film with Rob Greenfield

Recently I spoke with Rob Greenfield. I also put him up, so we got to know each other, and he got to know of my video editing skills with the ‘Switch the Stick’ film I made for our campaign at City to Sea, which has over 100,000 views on Facebook.

As well as being an adventurer, environmental activist, humanitarian, and dude making a difference. He is dedicated to leading the way to a more sustainable and just world. Rob makes films that go viral. He knows what works and what’s sharable.

Rob heard of our campaign Refill, our tap water initiative and wanted to share it with the word.

So together we made this film, which has had so far over 750,000 views on Facebook, and we opened our Refill app global because of it!

It’s amazing to have built this partnership with Rob, getting the word of positive solutions out to a far wider audience. It goes to show what a good dude he really is, as he shares his knowledge with me, giving me guidance in creating video content that goes viral baby! I’m very grateful and realise how special it is, to not only meet then speak with one of my heroes, but to go on and work with him.

Check out the video and once you have, share it!

Then down load the app and start refilling. Every refill is a bottle of water not purchased, a perfect solution to plastic pollution!

Remember, every refusal and refill adds up.

UKs first Zero Waste shop

The first Zero Waste shop has opened in Totnes! To celebrate they hosted Rob Greenfield on his European tour. I’m a big fan of Rob’s so when I heard he was over, I made the effort to find out where, and make sure I was there!

“Rob Greenfield is an adventurer, environmental activist, humanitarian, and dude making a difference.”  You may know him for ‘Trash Me’ when he wondered around New York for a month in all the trash he created when he lived like the average American. That’s just one of his many awesome projects.

We meet at Earth.Food.Love. Wow, what a treat! I’ve been to scoop shops before, but none such as this one. It’s beautiful and they stock so much, even though they’re in a tiny shop. Run by Nicola and Richard, they’re a welcoming couple, quite literally juggling their new shop and their new baby all at once. It works, so much so they’ve created a ‘how to’ guide for others wanting to set up.

It says on their website, ‘If not me, who? If not now, when?’

They even have a peanut butter making machine!! They look at their supply chain, and make sure plastic is avoided in that to, so it’s not just the plastic you see on the shelves they prevent.

It would be a dream come true to see more of these shops popping up, and they’re supplying the tools to help do just that. So get in touch with them if you’re up for the challenge.

If you’re close to Totnes, why not pay them a visit. It’s a beautiful historic town!

They also supply what you need for living PALL easier. 

This video Rob made, with over a million views on Facebook within a week! Together they’re showing there’s a demand for zero waste shops such as Earth.Food.Love. 

Remember, every refusal adds up,

and every zero waste shop that opens will make that a lot easier!