Why PALL? In a nut shell: Plastic is designed to last forever. We use it for moments. There are a lot of us, having a lot of moments.
Our Oceans are turning into plastic soup. A plastic smog. Countless animals, from birds to whales, are suffering long agonising deaths because of it.
The chemicals, either leaching from products, or eaten via fish fingers are entering and effecting us. We are paying for it, both with our health and our money.
Every second breathe we take comes from the oceans. We need healthy oceans to survive.
This turtle washed up on the beach I did my first beach clean. A scientist came and disected her. She died from the ingestion of just one plastic bag. She was a teenager. Leatherback´s can live a 100 years, they are now endangered. Who will eat jelly fish if Turtles become extinct? How will we surf in an ocean full of jelly fish?
We´ve been taught to recycle, but when it comes to plastic that simply isn´t enough. It´s a complicated process and most is only down-cycled – only one step further from landfill. It requires huge amounts of energy and doesn’t stop the need for virgin plastics.
We are simply consuming too much. There is no “away”. We need to reduce the amount we use in our everyday lives and purchases.
In other words – we need to PALL – Plastic A Lot Less.
When we PALL our lives we help to PALL the world. Cheesy maybe, but true!